Unlocking the
full potential of ESD
FALCON transforms conventional endoscopes into precision-guided ESD systems, making advanced lesion resection accessible to all.
The Opportunity
50M
GI endoscopy procedures
annually worldwide
1.5M
Complex GI lesions
annually worldwide
30%
Reduction in procedure time
The Solution
FALCON solves the challenges of ESD resection of complex lesions by providing the physician with full control of the electrosurgical knife at the tip of the endoscope.
Sub-millimeter precision steering of the electrosurgical knife
Compatible with current endoscopes and electrosurgical knives
Enables traction via an optional working channel
Plug and play
platform
Why it Matters
FALCON transforms the standard endoscope into a precision-guided resection system offering significantly improved control and accuracy while leveling the playing field by making ESD accessible to more providers and patients.
Enables fast mastering of ESD
Reduce procedure time by 30%
Improves patient outcomes
Seamless integration into existing workflows
Requires no capital equipment
Reduces cutting times by 50%
The Company
MicroSteer Ltd. is a privately held Israeli medical device start-up founded in 2023 and supported by the Israel Innovation Authority and investment by NGT Healthcare II,
an early-stage medical device and life sciences venture capital fund.
Our Team
MicroSteer is managed by a highly experienced team in the field of GI technologies and medical device innovation.
Noam Hassidov
Chief Executive Officer
Previously served as CEO of Motus GI (NASDAQ: MOTS), where he led the company from early-stage concept through clinical studies, raised approximately $15 million, and secured CE mark approval for its first product. He also founded Tandem Technologies and has deep expertise in medical robotics, having specialized in R&D at the Technion’s Medical Robotics Laboratory and leading Tamar Robotics, a startup company that developed a complex neurosurgical robotic system. His experience spans strategic partnerships, fundraising, and bringing innovative medical devices to market.
Shirley Shapira
Vice President of
Clinical Affairs
Shirley Shapira is a clinical affairs executive with nearly two decades of experience leading the strategy, design, and execution of complex, multi-center clinical studies worldwide. Since 2007, she has specialized in supporting the clinical development and commercialization of innovative medical devices, with particular expertise in gastroenterology and advanced endoscopy. She has also supported multiple medical device companies across various stages of clinical and product development, both as a clinical executive and an independent consultant. Most recently, she served as VP Clinical Affairs at 270 Surgical, leading global clinical strategy, First-in-Human studies, regulatory submissions, and clinical evidence generation for advanced surgical visualization technologies. Previously, she served as VP Clinical Affairs at Motus GI Holdings, leading clinical programs for innovative GI technologies, and earlier as a Clinical Trials Manager at Stryker GI, where she built a strong foundation in clinical operations and medical device development.
Amaya De-Levie
Regulatory and Quality
Affairs Consultant
Medical device regulatory affairs and quality assurance professional with extensive experience in the healthcare and aesthetics industries. She has held senior regulatory leadership roles at Lumenis, where she managed global regulatory submissions and compliance strategies for surgical and aesthetic technologies, including FDA 510(k) clearances. With a background in research and academia, including work at Tel Aviv University and Sheba Medical Center, Amaya combines scientific expertise with regulatory and business development experience.
Netanel Srur
Mechanical Engineer
Netanel is an experienced Mechanical Engineer specializing in medical device R&D. He is skilled in leading complex mechanical designs and development pipelines from initial concept to high-precision prototypes and finished products. At MicroSteer, Netanel drives the design, testing, and production transfer (NPI) of innovative, reliable, and practical product solutions.
Ahmad Hassan
R&D Manager
Electrical and Electronics Engineer, MBA, with over 20 years of experience as an R&D and Product in the medical device industry, driving the development of complex Class II & III products from concept to commercialization. Expert in multidisciplinary systems integrating hardware, software, and mechanical engineering within regulated environments. Leading cross-functional teams to deliver innovative, high-quality, compliant solutions that improve patient outcomes.
Board of Directors
Ofer Pillar
Co-Founder
Veteran of the Israeli medical device industry. He was the founder and CEO of CBeyond which developed miniature viewing systems attached to endoscopes and catheter tips, as well as six additional life-science startups, He served as the VP Business Development of Gyrus-ACMI (sold to Olympus for $2.1b).
Zohar Gendler
Chairman of the Board
Managing Partner and CEO of NGT Healthcare, an early-stage life sciences and medical device investment fund. He previously served as CEO of Beta-O2 Technologies and as CEO of the Technion Entrepreneurial Incubator. He has led the establishment and investment in over 50 companies, including notable exits such as Mazor Robotics (acquired by Medtronic for $1.6B), ReWalk, and Corindus (acquired by Seimens Healthineers for $1.1B).
Nizar Mishael
Chief Financial Officer
Certified CPA and experienced financial executive, serving as Managing Partner and CFO at NGT Healthcare. He has over 15 years of experience providing financial leadership to startup companies, with hands-on involvement from seed-stage investments through advanced financing rounds.
Scientific Advisory Board
Dr. Amyn Haji
Consultant in colorectal and laparoscopic surgery at King’s College Hospital NHS Foundation Trust, London, with a specialist focus on minimally invasive surgery and advanced interventional endoscopy. Appointed in 2011, he trained at the University of Cambridge and completed higher surgical training in London, alongside a fellowship in advanced colonoscopy in Japan. He is a clinical leader in colorectal surgery and endoscopy, leads a tertiary referral service for complex gastrointestinal polyp resection, and has authored over 100 publications, with research interests in advanced imaging and endoscopic treatment of colorectal disease.
Prof. Ken Ohata
Globally recognized expert in gastrointestinal endoscopy and serves as Chief and Director of the Endoscopy Center at NTT Medical Center Tokyo. With over two decades of experience, he is a leading authority in endoscopic submucosal dissection (ESD) for early gastrointestinal cancers and heads one of Japan’s highest-volume ESD programs. He has played a key role in advancing ESD techniques, education, and international training, and is widely published in the field of minimally invasive endoscopic therapy.
Prof. Shivangi Kothari
Associate Professor of Medicine and Associate Director of Endoscopy at the University of Rochester Medical Center, New York. She is an interventional endoscopist with expertise in advanced procedures including endoscopic ultrasound (EUS), ERCP, and endoscopic therapy for Barrett’s esophagus and pancreaticobiliary diseases. Trained in India, New Jersey, and at Stanford University Medical Center, she is actively involved in research, device innovation, and national gastroenterology leadership, with a strong focus on advancing therapeutic endoscopy and clinical education. Dr. Sergei Vosko, Director of Endoscopy, Hadassah Hospital, Jerusalem, Israel
Dr. Ariel (Ari) Benson
Director of the Endoscopy Unit within the Digestive Diseases Institute at Shaare Zedek Medical Center in Jerusalem. An experienced gastroenterologist and interventional endoscopist, he specializes in advanced endoscopic procedures, including complex polypectomy and therapeutic GI interventions. He is actively involved in national endoscopy training initiatives and clinical education, contributing to the advancement of minimally invasive gastrointestinal care in Israel.
Dr. Sergei Vosko
Gastroenterologist and advanced endoscopist affiliated with Hadassah Medical Center in Jerusalem, where he is involved in the management of complex gastrointestinal disorders and advanced minimally invasive endoscopic procedures. Dr. Vosko’s clinical work focuses on interventional gastroenterology, including endoscopic treatment of GI lesions and complex digestive diseases, while contributing to the advancement of endoscopic care and innovation in Israel.
In Memoriam
Adi Strauss, Co-founder and CTO
Our co-founder, Adi, was a medical device innovator with over two decades of experience.
A highly experienced serial entrepreneur, startup founder and board member,
he founded MDD-Israel and Fertigo Medical and worked at leading medtech companies such as Stryker GI, Elbit Systems, and Mazor Robotics prior to co-founding Microsteer.
